T2, Unilever’s premium tea brand, has achieved B Corp accreditation, recognising its commitment to sustainability and its progressive approach towards creating an inclusive culture.
Short for Benefit Corporation, B Corp certification is awarded only to businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose.
T2 now joins a worldwide B Corp community and becomes the eighth Unilever brand to gain the certification. The others are Ben & Jerry’s, Seventh Generation, Sir Kensington’s, Mãe Terra, Sundial, Olly Nutrition and Pukka Herbs.
Using growth for good
“B Corp accreditation reflects our mission to be leaders and agents for positive change in the tea category and industry at large,” says T2 Global CEO Nicole Sparshott.
“We consider our impact in every step of our business, from the first leaf to the last sip. Our mission is to continuously strive to do good across the business to ensure that all actions we take benefit both people and planet.”
Launched in Australia 20 years ago, T2 has since become a global brand, using its profits and growth to create a positive impact for employees, economies, communities and the environment.
Among its environmental achievements, T2 expects to source over 70% of tea ingredients from certified sustainable farms this year, with the balance on track to be certified sustainable in 2021.
Over 90% of T2 packaging is now recyclable, reusable or compostable, and the brand is on track to reach 100% in 2021. In fact, a shift to produce T2’s retail bags from uncoated paper without any plastic lamination, making them 100% recyclable, is diverting over 100 tonnes of waste from landfill annually.
Celebrating diversity to make a difference
T2 also extends its sustainability credentials to its people through its philosophy of celebrating difference by making a difference.
As part of its commitment to build a team that’s diverse in age, background and identify, the brand appointed specialist recruitment agencies and introduced a process known as ‘blind recruiting’. Job candidates are shortlisted without the hiring manager knowing an applicant’s name, date of birth, gender, educational institution or hiring appearance, to eliminate unconscious bias.
“We pride ourselves as a business that puts people first. By acknowledging our differences, we can reduce inequality, create healthier environments, build stronger communities and imbue jobs with dignity and purpose,” says Nicole.